WE'VE BEEN NAMING, CREATING AND REVITALIZING MEMORABLE IDENTITIES THAT SELL PRODUCTS, ATTRACT KINDRED SPIRITS AND SHAKE-UP ENTIRE INDUSTRIES FOR MORE THAN 20 YEARS.
The services we provide include:
Naming for Companies, New Products and Services
Identity Development
Tired to Inspired Identity Revitalization
WHAT THEY WANTED: A new name.
WHAT WE DID INSTEAD: Gave them a challenge in their new name to put the promise of their company
right up front.
WHAT HAPPENED: They not only embraced it, but they challenged their employees to change the way they think about what they do, or get off the bus. The bottom line? They doubled their staff in one year, increased revenues by 558% in three years and were on the national Inc. 500 list of fastest growing companies for 2006 and 2007.
"You took the time to learn our people, industry and competitors. You took that research and helped us do more than rebrand our company, you helped create a vision, culture and new energy."
-John Uprichard, President, Find Great People International
WHAT THEY WANTED: To name their new tool system that boasted a universal, interchangeable, 18v battery.
WHAT WE DID INSTEAD: After crawling into the head of Home Depot employees and customers (especially the do-it-yourselfer), we created a simple name and package icon that set this product apart from the other Ryobi products and the other clutter of names and identities out there.
WHAT HAPPENED: With the early reports in, ONE\&+ System sales are 10 times what was expected.
WHAT THEY WANTED: For us to position them as the cutting edge innovative leader in a crowded market.
WHAT WE DID INSTEAD: Created a new logo and revitalized their brand so it spoke to core paddlers.
WHAT HAPPENED: "What you guys have helped us achieve is the creation of an elevated brand. A visual journey through our lifestyle culture. And it has helped us maintain our leadership positions within an incredibly crowded industry. The competition are grinding their teeth."
- Mike Steck, Director of Marketing, Watermark
WHAT THEY WANTED: To create a hockey team brand in a part of the country where seed-spitting contests were more popular than hockey.
WHAT WE DID INSTEAD: Created an endearing emotional connection between the scrappy, underdog brand and the scrappy, underdog people who live in the area.
WHAT HAPPENED: NASCAR and football were forced to move over and make some room for hockey. By the way, pre-season tickets were sold out before the first puck was dropped on center ice - a first for the ECHL Hockey League.
WHAT THEY WANTED: To come up with some new margarita names.
WHAT WE DID INSTEAD: Created engaging personalities that fit into the Don Pablo's culture.
WHAT HAPPENED: Their staff and customers embraced it and the Ritas took on a life of their own. In fact, the energy from the Ritas has spilled over and prompted them to rethink and re-energize their restaurant interiors so, there's more to come.