WORD OF MOUTH
When you have an identity that Fascinates, Inspires, Rewards and Engages employees and customers, it’s going to get talked about.
There is no denying that a key influence in people’s lives is what their trusted friends and family have to say  aka Word of Mouth. It’s something people TRUST, not to mention, it’s been documented that it’s 5,000X more powerful than traditional advertising* (which now has less than a 4% ROI**).
And we believe that it needs to be a key component of any integrated marketing plan.
Want to know more? Just ask.
*George Silverman, author of The Secrets of Word-of-Mouth Marketing **Copernicus Marketing Consulting, 2005
WHAT THEY WANTED: When they received Tobacco Settlement money, they needed to create an anti-smoking ad campaign for kids, so they came to us.
WHAT WE DID INSTEAD: Gave the reigns to the teens and helped them develop a self-sustaining youth-led movement in Big Tobacco's backyard. No ads. But an original curriculum that empowered teens to spread
the word virally.
WHAT HAPPENED: Ask the kids, they're the ones that run this thing. We're just here to guide them. Oh, and active membership has increased ten-fold in the first three years.
WHAT THEY WANTED: When they received Tobacco Settlement money, they needed to create an anti-smoking ad campaign for kids, so they came to us.
WHAT WE DID INSTEAD: Gave the reigns to the teens and helped them develop a self-sustaining youth-led movement in Big Tobacco's backyard. No ads. But an original curriculum that empowered teens to spread
the word virally.
WHAT HAPPENED: Ask the kids, they're the ones that run this thing. We're just here to guide them. Oh, and active membership has increased ten-fold in the first three years.