The Fan Cycle=Participation. Evangelism. Ownership.
We create fans rather than customers. Why? Because fans embody loyalty. A fan has a vested interest. They defend passionately. A true fan loves a team, a brand or a band whether they win or lose. Fans don’t just join a movement. They help grow it. Fans have a sense of ownership and shared identity, because your success is their success. And it’s a two-way street. The question isn’t “what can we sell this person?” It’s “what can we do to keep this person and make them even happier?”
So we hereby present the cycle that takes a customer to fandom. From like to love. From transaction to relationship. From you being just another, to the one.