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The overview effect for marketers.

I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview […]

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NOW HIRING: Earth Street Citizen Correspondents

Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of […]

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Friday Fotos | Fix the Furniture Edition

Real men chews pink.  This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special Thanks’ […]

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How to REALLY think like your customers.

If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more […]

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