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Friday Fotos | Halloween Edition

In place of our regularly scheduled Friday Fotos, today we bring you a dash of Halloween madness and mayhem. Happy Halloween from our team to yours! John paying homage to his Starbucks roots. Sean Swanson. (Winner of our 2014 Costume Contest!) Sarah as Tina Belcher Moe as Cersei Brandy and Mary Susan as Gemma and […]

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Crisis as a Turning Point

These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees […]

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Are you great to work with?

Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? […]

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Make Sense, Not Noise

Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors […]

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