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A note on trying to be all things to all people.
Posted on June 28th, 2005 by and currently 1 commenting.Don’t.
Hummer has now traveled this bumpy road (pun intended) with the introduction of the H3. With sales of the H1 and H2 dropping off, Hummer has introduced a “smaller” vehicle that starts at around $30,000. You can read all about it in the recent New York Times article (free registration required).
A brand that built itself on being exclusive and speaking to just a sliver of the market now has thrown open the doors to everyone. There’s a lot that remains to be seen, and the one I’m most interested in is how the core Hummer customer will react when they paid $100,000 for their behemoth and will now see soccer moms and average Joes driving the same brand.
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http://brandautopsy.typepad.com/ John Moore (from Brand Autopsy)