• Equifax fights against the customer taking control

    Posted on June 30th, 2005 by and currently 1 commenting.

    According to an article in Wired.com, the chief executive of Equifax (which earned 1.27 billion in revenue in 2004), called the federal legislation that lets customers get a free copy of their credit report – get this – “unconstitutional.”

    Unbelievable.

    I mean, he’s got a good reason to be upset. Uncle Sam just killed his revenue stream by giving the average American access to his own information instead of actually having to pay for it.

    Huge companies like Equifax that fight the inevitable (the reality that customers are taking over the conversations) instead of evolving, are going to go the way of the Dodo. And Equifax is going to be one of the first to fall. There are other avenues that they can take, like actually helping people instead of selling them information that is rightfully theirs in the first place.