• Earshot Case Study – First in a Series

    Posted on July 29th, 2005 by and currently 3 commenting.

    Here at Brains on Fire, we’ve decided to try something a little different with some of our blog posts. In the interest of “opening the kimono,” we’re going to have a live, evolving case study that we’ll post updates and pictures of on a regular basis. If you think it’s too self-serving, we want to hear your feedback. But it will give the outside world a look into how we work when it comes to creating an identity and using word of mouth tools to help launch it (and keep it going).

    We have a very cool client, Earshot Music, which is owned by brothers Jack and Jason Dennis. They came to us last November with an inspiration. To develop an identity for a new type of music buying experience. They came armed with a single photo of a then young Keith Richards relaxing in Morocco. The idea was to create an inspiring destination where you can have a cup of coffee (or a beer) and shop for some music or even “blend” your own CD. Needless to say, they had us hooked. We thought it would be a great match to share the process of designing the Earshot oasis and give the Dennis brothers some love. The creation is coming to life Thursday, August 3rd in a humble brick building in downtown Greenville, SC. Some of you that are reading this blog will be attending the first two days of the grand opening parties.

    (For the rest of you that can’t be there, you’ll have to live it virtually,
    so visit often we will post updates and photos from now to the grand opening parties.)

    Stay tuned for the back-story.

  • Marketing Goddess

    This will be a fabulous opportunity to see how the walk is walked. What exactly is happening on August 3? Is it at the INNOVATE building? That is actually how I found out about ‘Brains on Fire’, because I saw a blurb about your great building online, and wondered who in the world would name their company this crazy name? Oh, yeah, must be another one of those expensive advertising agencies.

  • Geno

    Goddess, thanks for the support. The Earshot location is 20 Coffee Street in Downtown Greenviile. There will be private grand openings on the 3rd and the 4th. Do you want to come? Shoot me an email. P.S. And were not an expensive advertising agency, we are an expensive identity company:)

  • http://www.hrtwrk.com/ Joshua Blankenship

    This is an exciting thing… the case study. I love seeing the inner workings of what eventually makes its way into the public eye.