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WOM Evangelists – Practice what you preach (or you will get called on it)
Posted on July 29th, 2005 by and currently 0 commenting.Matt Galloway over at The Basement has a great post about how a surprising amount of the presenters at the latest WOMMA conference don’t have their own blogs. (Disclosure: Brains on Fire is a member of WOMMA.)
Matt says it best: “I’m not sure that I’d be interested in taking, much less buying, WOM advice from anyone who doesn’t eat their own dog food.”
Way to call them out on it.
This “new” WOM movement is exciting. And there is a lot of great proprietary thinking out there. But Matt is right. If you’re going to go out and preach the good WOM message to potential clients, then you absolutely have to be actively practicing it within your own doors as well. What better way to get to know – intimately – what you’re talking about (and selling)?