
You’ll be hearing several things about my experience at the WOM vs. Advertising Conference this week, but I wanted to start off with a report on the brief conversation that I had with a one Evan Kane. He has a remarkable idea for a realty agency and he’s making it real.
The idea is that realtors receive their commission based on their client’s satisfaction. Brilliant. The client knows this from the beginning and is surveyed several times throughout the home buying process. The higher the rating, the higher the commission and vise-versa.
Evan, that flies in the face of an entire industry. And I love it.