• Little Touches

    Posted on February 22nd, 2006 by and currently 0 commenting.

    Man! I have been delinquent lately! Sorry about that.

    But here’s something that happened to me this weekend:

    I stopped in at a local Bi-Lo one morning to pick up some cat food (my cat was starting to eye me hungrily… so I thought it was time). At any rate, the Bi-Lo at which I stopped is not exactly one of the more desirable locations in town. In fact, if it had been dark, I probably would have driven 10 minutes out of my way just to not go to this particular store. Nonetheless, I paid the bored looking teenager behind the cash register for my cat food, picked up my bags… and he handed me a rose.

    What?

    Now, I’m not a big flower person, and I’m sure these were just roses left over from old bouquets that they could no longer sell… but it took me completely off guard. I know my fellow BOFers are professed Publix fans, but I haven’t drunk that particular Kool-Aid. To me, groceries are groceries. I don’t care whether the clerks are friendly, I want to pay 3 cents less for my grapefruit juice. But still, I have to admit that that friendly little gesture really did something to my mood.

    It just goes to show you that taking the time to make your customers feel special, even in the smallest ways, can leave an impression even on brand cynics like me.