• Remember to be Humble

    Posted on February 27th, 2006 by and currently 2 commenting.

    As Robbin mentioned last week, Geno and I were in sunny LA to talk with a big ol’ company that I can’t mention yet. (Yeah, we’re not transparent enough to blow a good lead.)

    It’s funny, but when we start on any new project in a different industry, I always realize how little I know about the world. We always tell people that, “We will never pretend to be experts in (enter industry name here). Only in building compelling identities.” Sure, our process allows us to gain knowledge and insight, but not enough to be considered experts in car manufacturing or executive staffing or restaurants or even dry cleaning delivery or lawn care. That’s our clients’ job – and they’ve spent a long time getting where they are.

    I just think it’s important to remember that.

  • Crawford Long

    Spike, my friend, you’ve just summed up my SOLE (and minor, by comparison with the rest of my experience) frustration during my BOF tenure. It wasn’t that the creative folks weren’t awesome. It was that I had to break into that awesomeness and explore the unique issues in a field that is very different from creative work (though I’d argue that what “we” do is highly creative work in its own way) while at the same time being humble enough to let the awesomeness of the creative folks expand my own field. What is true of new leads is true of internal dynamics. And the coolest thing about BOF is that y’all never stop trying to expand your awesomeness.

  • Billy

    I could not be more excited, willing, encouraged, engaged, challenged, inspired or ready. Bravo.