• Fight Club

    Posted on April 26th, 2006 by and currently 1 commenting.

    Sometimes, while looking in the archives for past material, I trip over a document written long ago for this company. This a hybrid of one I just have to share. It was written as much for the people that work here as it was written for one of our clients at the time:

    The First Rule of Fight Club:
    ‘Don’t Run From a Fight’

    If it’s important to you, it’s important enough to fight for. And don’t expect someone else to climb in the ring for you. This is your fight. Learn where anger, sympathy and indignation live. And then use them.
    The Second Rule of Fight Club:
    ‘Swing with Passion’

    It’s simple. If you don’t believe in it, you won’t win. (Sure, sure. You can throw a few powder puff punches and hope something hits. But if you don’t have the raw, undying passion, you’re destined to lose.)


    The Third Rule of Fight Club:
    ‘Use All Your Punches’

    Don’t hold back. If you’ve got it in your arsenal, then use it. Your KO punches aren’t print or radio or TV ads. Your KO punches are people. Passionate, loyal, living, breathing people. Remember that.