• http://www.fiskateers.com cheryl

    No . . . nothing to add but I totally agree. In the process of watching a movement unfold.

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  • http://www.social-marketing.com/blog/ Nedra Weinreich

    Campaigns are static. Movements move. Nobody wants to have a campaign directed at them, but people want to become part of a movement that’s larger than themselves — and to invite their friends to join them.

    Great post!

  • http://www.gouldparadigm-com.com Martin Gould

    Campaigns are about selling products. Movements are about changing culture.

    Great website. Wonderful work.

  • http://www.donorpowerblog.com Jeff Brooks

    Yes … but … we don’t control movements! Need control! Must have control! Must do campaigns!

  • http://www.servantofchaos.com Servant of Chaos

    Interesting! Campaigns are cool, movements are authentic. Campaigns are about you (individual), movements are about where YOU belong. You have turned my brain on!

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  • http://www.thewhispershop.co.nz/blog.htm Piero

    I agree completely. Last night my company – The Whisper Shop, ran an event called Sneakerology for our client DC. Sneakerology is not a campaign. Sneakerology is the brand “living” in an authentic manner. Sneakerology is not trying convince consumers of anything. It’s role is expose potential customers to different aspects of the DC brand in an environment that benefits them. It’s a movement not a campaign

  • http://www.OwnYourBrand.com Michael Wagner

    This is a helpful distinction to wrestle with.

    From an American history perspective and illustration of a movement comes in what is called the Laymen’s Prayer Revival that began in the years prior to the Civil War. Usually dated with a start of 1857.

    It’s unique quality is that it had no leaders. No famous preachers or denominational leaders were leading it. And yet, US historians of American chruch history consider it one of the most widespread movments in our history.

    Thanks for raising this distinction. Good posting

    Thanks for enlarging the conversation.

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  • http://fluido.wordpress.com fluido

    The best interpretation of what is happening nowdays.

    thank you

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  • http://www.glotosleep.com Jamie Niessen

    If markets are conversations, then movements are the markets talking in unison. Correspondingly, campaigns are individuals trying to talk over others, desparate to be heard.

    This is EXACTLY what we’re trying to do with our start up.

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  • http://www.studentsforafreetibet.org/ ciup

    campaigns camp, movements move

  • http://www.madinmelbourne.com.au DaleDickins

    Very, very interesting distinctions. A campaign has a manipulative twist to it, intended to force a will onto something… whereas a movement is like a wave where ideas are surfed, ridden and passed on.

  • http://twitter.com/abfdc Alison Byrne Fields

    Movements begin and end when the participants damn well say so, thank you very much. Campaigns begin when the objective has been defined and end when the agency has delivered a pile of useless metrics that really just mean “pay us and let us do this all again sometime” (when it works, you KNOW it worked).

    Movements result in unexpected change that the organizers never anticipated. Campaigns achieve outputs.

    Movements make you nervous (and, secretly, you like it). Campaigns make someone money.

    Movements can be tiny, but they can’t be shallow. Campaigns can be measured by impressions.