• How Old Are You?

    Posted on June 26th, 2006 by and currently 5 commenting.

    Okay, I know it’s a little uncouth to ask that, but at BzzAgent’s MBA last week, I met someone who’s aiming to change that. Jeff Taylor, former CEO of Monster.com, is about to launch eons.com – a portal for 50+ baby boomers and seniors. Their aim: to “celebrate life that begins at 50, inspiring a generation of boomers to Do More, See More, Learn More, Be More on their way to the reachable goal of living to be 100.” I can’t share the details of the endeavor (and there are some GREAT details)… but let me just tell you… I almost wish I were 50 so I could join (almost)! I look at the 50 somethings… the 60 somethings… even the 80 and 90 somethings I know (hi Grandma, Grandpa and Uncle Jim!), and I see vibrant, exciting people. I love that Jeff is seeking to build a community for those exciting people that will allow them to wear their age like a badge of honor.

    Keep your eye on this one… I think it’ll really be something to see. What a great opportunity not only to engage but to elevate his audience. There’s a lesson there, eh?

    By the way… the launch date is July 31st… and I’m signing up my parents.

  • http://www.OwnYourBrand.com Michael Wagner

    Hey – you’re talking about me! 52 and I would say more alive to possibilities and ready to learn than many 25 year olds I meet.

    Thanks for the “heads up”!

  • JoeC

    Never let it be said that the fine Ms. Goff can’t honor an NDA. I am very impressed by her restraint.

  • http://ghetto.blogs.com jotaesse

    great idea !!!
    I’m 70th brazilian blogger & I will be there, with the proud of one grandfather internauta
    [ ]s
    jotaesse

  • Christopher

    I hate to point out the obvious – but wouldn’t the market depend on how many of these 50+ somethings were web savvy? If you are signing up your parents, isn’t that a hint that the market is limited b/c they don’t want to live their life in virtual networks? I imagine they are fully connected in their current ones.

  • http://brainsonfire.com Jennifer

    Christopher – that’s a good point, and certainly a risk in a venture like this. But it seems to me that the aim is to empower that market to be able to experience the Internet and the tools it offers in a more user-friendly, tailored-to-them sort of way. I’m signing up my parents because they would not have been likely to hear about this without a daughter in marketing, not because they can’t or wouldn’t want to do it themselves. Obviously you can’t force people in, but there’s a certain power to saying, “You know, those young kids have their internet… this is yours.” The Internet is getting harder and harder to avoid, so this is a chance for the 50+ market to find a way in. Plus, as much as I hate to admit it, I’m going to be 50 someday too. So it’s smart to start now so that the community will already be there and strong when the boomers’ kids turn around and realize, “Ah, man. I’m 50.”