• More Marketing Numbers

    Posted on September 5th, 2006 by and currently 7 commenting.

    And yet even more things you should know, from Connected Marketing:

    18%: Proportion of TV advertising campaigns generating positive ROI

    54 cents: Average return in sales for every $1 spent on advertising

    256%: The increase in TV advertising costs (CPM) in the past decade

    84%: Proportion of B2B marketing campaigns resulting in falling sales

    100%: The increase needed in advertising spend to add 1-2% in sales

    14% Proportion of people who trust advertising information

    90%: Proportion of people who can skip TV ads who do skip TV ads

    80% Market share of video recorders with ad skipping technology in 2008

    95%: The failure rate for new product introductions

    Yes, this list is scary. But it’s also full of opportunities.

    (P.S. Email me if you want to know the specific sources.) 

  • michael Fasone

    what is your source for all those numbers?

  • http://brainsonfire.com Spike

    Aw Michael, you’re killin’ me.

    18%: Proportion of TV advertising campaigns generating positive ROI
    -Deutsche Bank study reported in the Economist, ‘Future of advertising’

    54 cents: Average return in sales for every $1 spent on advertising
    -Clancy and Stone, ‘Don’t blame the metrics’

    256%: The increase in TV advertising costs (CPM) in the past decade
    -figures reported in Garfield, R (2005) ‘Chaos scenario’, Ad Age, 13 April

    84%: Proportion of B2B marketing campaigns resulting in falling sales
    -Clancy and Stone, ‘Don’t blame the metrics’

    100%: The increase needed in advertising spend to add 1-2% in sales
    -UCLA study findings reported in Clancy and Stone, ‘Don’t blame the metrics’

    14% Proportion of people who trust advertising information
    -Annual Gallup poll on professional honesty and trustworthiness, figure cited in Ries, A. and Ries, L. (2002) The Fall of Advertising and the Rise of PR. New York: HarperCollins

    90%: Proportion of people who can skip TV ads who do skip TV ads
    -MPG Study 2004 reported in Carton, S. (2004) ‘Advertising is more than just TV commercials’ ClickZ, 18 October

    80% Market share of video recorders with ad skipping technology in 2008
    -Jupiter Research (2004) forecasts reported in Carton, ‘More than just TV commercials

    95%: The failure rate for new product introductions
    -ACNeilsen BASES and Ernst & Young study reported in Clancy and Stone, ‘Don’t blame the metrics’

  • Pingback: Jonathan Hernandez » Blog Archive » Some Marketing Statistics

  • http://www.brainsonfire.com Mr. Steve

    Scary? Yes. Full of Opportunities? Of course…otherwise we’d quit our jobs. But even worse is that these numbers are currently being used to justify everything from selling ads on the lines in parking lots to making cheaper, less effective ads (HEAD ON…HEAD ON…sure, I remember the name, but my principles will refuse to allow me to buy it). This is EXACTLY what I love about being here at BOF…other people see these numbers and panic…we see these numbers, grab a cup of coffee (or whatever), and get back to work, thinking of new ways to inspire and fascinate…well…some of us do…others of us just make the coffee. But that is some inspiring and fascinating coffee, is it not?

  • Pingback: CK's Blog

  • Fell

    Thanks for these numbers, Spike.

  • http://brainsonfire.com Spike

    My pleasure, Fell.