• Open Aura Arms

    Posted on February 26th, 2007 by and currently 2 commenting.

    Okay… who watched the Oscars last night? I know several of the BOF crew did. In fact, Megan and I still have to sit down to see who won our Oscar Ballot Showdown!

    But more to the point… did anyone notice the Saturn Aura commercial? We chatted about it this morning in our Monday Morning Meeting… and it really was something special. The Saturn Aura is another one of those compact cars that no one really pays much attention to. But, lo and behold, they were voted North American Car of the Year. So what did they do? They sent a duplicate of the award to the people who had bought an Aura BEFORE it won anything, asked them to hang onto it for a while, and then pass it on to the next person on the list (postage paid by Saturn, of course). What a great way to reward the early adopters – the people who came to you before there was a bandwagon to hop on. What a great way to engage your customers and make them feel like they’re a part of your success. And it’s just so much better than just tossing the award on a lovely shelf with track lighting.

  • http://www.thedigitalperm.com Matt Haverkamp

    I could barely get through the Oscars – actually the ads were more appealing then the show.

  • http://brainsonfire.com Jennifer

    I agree Matt. One more pointless montage and I was seriously considering taking desperate action! But then came Saturn, B of A and JC Penny… staving off the madness!