• 25 Million Online Influencers and Growing

    Posted on June 29th, 2007 by and currently 2 commenting.

    One of the things that we often find ourselves doing in this little corner of the Interweb is sharing fantastic, frightening or somehow remarkable experiences with products and services. We are definitely in good company.

    emarketer.gif

    Today, eMarketer released a report that includes their estimate that 25 Million US adults regularly share information on products and services online (they expect that to grow to 34M by 2011). Included in the same article, a BigResearch Study reveals that 91% of US adults regularly or occasionally seek out information on products. In other words, there is an active demand for all of that volunteered brand-related information.

    My major takeaway from the lovely stats and graphs in that article? Your screamers, fans, and squeaky wheels have an audience – so make sure you’re actively listening and responding!

  • http://www.whatsthediff.com Christy

    Okay, the more I hear stats on who’s talking and who’s listening online, the more I go back to what I heard when I was a kid, watching my step-father launch his franchise: “For every complaint you hear, there’s nine more that haven’t told you… they’re telling someone else.”

    Sometimes it’s listening to the complainers because there’s something you need to fix. Sometimes you need to listen just to hear what so many other people are hearing.

    And then let’s not forget what each listener does with that information on their own!

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