• http://experiencecurve.com Karl

    what is strange about this is:

    1. it’s stylistically similar to every other recent ipod/iphone ad i’ve seen
    2. is as slick and professional as every other apple ad as well

    So what is UG about this?

  • http://brainsonfire.com Spike

    Good question, Karl. The Wired article (which I’ve now posted a link to – sorry about that) goes on to say that Nick pulled the video clips from the Apple site then manipulated them, using music he knew would be appropriate for an Apple ad.

    So in this case, it was the user studying what the brand was already doing and putting his own spin on it instead of creating something from scratch.

  • http://www.fix22creative.com Robbie

    It’s great to see a huge company reach out and let their fans make independent decisions toward the benefit of the company.

    I’m seeing a lot of this lately. Radiohead put the ball in the consumer’s court regarding the price of their last album.

    Paste Magazine is doing the same thing, by allowing their customers to name their price for a subscription to the indie-rag. It’s nice to see companies and bands listen to their fans and allow them to play an active roll in their favorite brands.

    Cheers to all 3 of these entities for loving their fans and customers.