iPhone vs. ?

Posted on November 29th, 2007 by Spike and currently 5 commenting.

So AdWeek ran an article yesterday entitled, ‘T-Mobile Goes After the iPhone,’ which talks about how T-Mobile’s new phone, called Shadow, is a new offering that’s ‘being likened to a less-expensive version of the iPhone.’

First of all, AdWeek, nowhere on the T-Mobile site or in the article does it say that Shadow is their answer to the iPhone ” the Senior Research Analyst at consultancy IDC does. And he’s smoking crack. The only similarity between the two is that they are phones. To try and compare the two is like saying the Kia Rio is a less-expensive version of the BMW Z8 because they are both cars and have brakes, an engine and wheels.

Seesh.

So here’s the rest of my rant: Just like you can’t out-Google Google, you can’t out Apple Apple. So instead of phone companies trying to create an iPhone killer, they should be concentrating on themselves. As Cordell always says, ‘Your competition isn’t the guy down the street. Your competition is life.’ What makes the great brands great? They are industry disruptors. They don’t compete with anyone except themselves.

So don’t ‘go after’ anybody. That’s stupid. That’s right, I said ‘stupid.’

(Insert big sigh here.)

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