• 2.6.08 – Geno speaks – WOM Wednesday Teleconference

    Posted on January 28th, 2008 by and currently 0 commenting.

    Tapping the Blogosphere to Cultivate an Ambassador Movement

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    • When it comes to revving your brand awareness, is it time to put the consumer in the driver’s seat?
    • Brand ambassadors are matchless mouthpieces for building loyalty, but how do you harness the power of consumer-driven buzz for your company’s benefit?
    • How can you launch a customer engagement program that empowers and embraces your biggest fans in a transparent, natural and sustainable way?
    • What role can blogosphere analysis play in shaping the DNA of customer-led movements?

    Whether you already have a customer engagement program or are considering one, you’ll want to tune into this teleconference. Join Geno Church, Word of Mouth Guru from Brains on Fire, and Janet Eden-Harris, CEO at Umbria, as they draw from real-world scenarios to outline the who, what, and where of brand ambassador programs.Featured Speakers: