
Easter Sunday morning I got up groggy from a trip to the west coast, clicked on the television and shared my coffee with Duran Duran on A&E’s Private Sessions.
I’ve always enjoyed the A&E Private Sessions but this one caught my attention because of a comment by bassist John Taylor. John made the comment that they don’t like to talk about it but they view Duran Duran as a brand. He went on to say they used ‘brand’ as filter for Duran Duran from day one, over 26 years ago.
Duran Duran like many bands that have survived over a long period of time have many chapters of change. Back in 1982-83 I had just started getting into the club scene and MTV was started to infect culture. My group of friends actually altered our New Year’s Eve plans to catch the 1983 MTV Rock’n Roll Ball performance by Duran Duran. So I have a very defined memory of Duran Duran and connection to Duran Duran.
I love John Moore’s “Would You Miss” posts. So influenced by John a question popped in my head. Would I miss Duran Duran, if the band, their music ceased to exist. I’ll go a step further what if their music just disappeared on your ipod, and your Duran Duran vinyl, and cds just evaporated.
I can tell you one thing, I wouldn’t miss many brands at the level I would miss bands, their music. Is there a lesson here for brands?
Photo credit from: duranduran.com photo gallery