• SNCR Forum 2008

    Posted on April 30th, 2008 by and currently 4 commenting.

    newcomm1.jpgSNCR = Society for New Communications Research. And I had a great time. Travel was ever bit as exciting as usual. The Santa Rosa Airport is a page back in time, but I liked it. I decided to tell about my experience in a visual way, thanks to Dan Roam and his book “The back of the Napkin,” and to John Moore who gave me the book.

    I arrived at SRS but my luggage did not, so I started the first day of SCNR in not-so fresh a way. But you present-on and it was my first experience with the “twitter bomb.” The minute my first slide went up, keyboard bombs went off, I just paused, thought it was cool, and went on my way.

    After my luggage arrived I was off to look more presentable and ready to learn. Tons of smart thinking. Let’s just say there were alot of doctors in the house.

    Sessions that made me think:
    Exploring the ROI of online press releases; excellent data, and a lot of spirited discussion on what it all meant.
    Exploring the link between customer care & brand reputation in the age of social media; one word, aggregation.
    Using social media to build your professional & personal brand; most brands needed to hear this stuff.
    Whispering to be heard; the killer APP – the audience.

    Everyone was so friendly, Chuck Hester “Mr. Linked In,” lives by what he preaches about Linked-In, thanks to him I had some wonderful dinners. Next time in Sonoma check out Tex Wasabi’s Rock-n-Roll Sushi-BBQ.

    And finally my journey home had to match my journey to Sonoma. I was greeted at DFW by delay, delay, delay, canceled. Thanks to some support by some other Greenville passengers, we booked passage to Charlotte, rented a car at 1:30 am (kudos to Avis for staying to make sure every person had a car) and made it home just before sunrise.

    Who’s up for SCNR next year?

  • Christy

    You know, we talked with Richard Nacht of SNCR last fall about Quizzle.com. It was quite refreshing to meet another kindred spirit who “gets it.” I kinda lost touch with SNCR since then, but you’ve rekindled my interest… Must pay attention to this one more!

    Oh, and Twitter bombs. Those seem to just happen by accident sometimes, don’t they? Especially with highly excitable people.

  • http://brainsonfire.com Geno

    I would highly recommend a SNCR event. Nothing fancy — just great research and plenty of smart conversation.

  • http://www.thebrandbuilder.blogspot.com olivier

    The storyboard is pretty clutch, Geno. You just made my day. :D

    Other things that tickled my brain from your post:

    The ROI of Press Releases.
    The link between customer care and aggregation thing.

    Were these discussions sprinkled with good data?

  • http://www.jacek.ta.pl Pethontania

    Masz juz scenario na wakacje? Jesli nie to polecam wakacje w mielno