• There is Nothing Wrong with Simple

    Posted on May 27th, 2008 by and currently 0 commenting.

    Another page out of the internal culture book here at Brains: Tequila Shots.

    Any intelligent fool can make things bigger, harder and more complicated. It takes a genius ” and a lot of courage ” to make things simple. A wise man named E.F. Schumaker once said something to that effect.

    Not sure who E..F is, but we believe him.

    The world is a cluttered place, so we try and make our lives and our client’s lives simple by keeping all of our communications, presentations, invoices and meetings simple, clear and straightforward. We don’t use a 10 dollar words when a 5 cent word will do. We don’t make up fancy names for our work or processes in an effort to make it appear more unique. It’s just that simple.