• 6.25.08 – Geno speaks – What Teens Want Conference, NYC

    Posted on May 27th, 2008 by and currently 0 commenting.

    Join Geno in NYC for the What Teens Want Conference

    There are 33.8 million teens in the United States that hold $209 billion in annual spending power. What are the best ways to engage these lucrative consumers? How can you cut through the clutter and make your brand stand out in this marketplace?

    WHAT TEENS WANT, hosted by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, is the definitive marketing conference to learn how to target today’s trendsetting teens through social networking, cause branding, mobile/digital technology, fashion, music, movies, sports, video games and much more.

    Join over 300 marketing, agency, media and retail executives at this 6th annual event to explore the most effective, creative and authentic ways to tap into the teen market.

    Geno’s Panel:

    June 26, 12:00 – 12:45 PM
    ENGAGING TEEN CONSUMERS THROUGH CAUSE BRANDING STRATEGIES
    Almost 90 percent of teenagers said they would switch to a brand affiliated with a good cause, if price and quality were equal. Teens are attuned to natural and social world changing events and they have the knowledge and ability to support the causes they believe in. Learn how to align your brand with a cause that is relevant, authentic, sustainable and engaging, as well as one that is true to the core brand identity.
    Karin Buchholz, Vice President Community Relations and Fan Development, New York Knicks
    Geno Church, Chief Curiosity Officer, Brains on Fire
    Norm Goldstein, CEO and Founder, BKFK
    Nancy Lublin, CEO, DoSomething.org
    Moderated by: Samantha Skey, Executive Vice President, Strategic Marketing, Alloy Media † Marketing