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Social Community Shortcuts

They don’t work. So many companies want the popularity of a Facebook or the reach of an Engadget so badly, they that jump right in without doing any of the heavy lifting. Then they expect people to flock to them and can’t understand it when they don’t. But you know what? Facebook started with a […]

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Since you asked: The Tequila Shots book

A few people have asked me to share the internal Tequila Shot Book we’ve mentioned on the blog. This is our book of beliefs here at Brains on Fire. Our pirate’s manifesto. This year we connected our goals as an organization to our beliefs and for me it has been inspiring – life changing really […]

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Another key to successful communities: shared passion

Fundamentally, the vast majority of people want to be a part of something bigger than themselves. Whether it’s a sports team, religion or even a company, people desire a sense of belonging. But you know what? Companies have to be willing to be a part of something bigger than themselves as well. We see companies […]

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A Love Letter.

Okay. I saw this note right before it went out the door today and made me smile. More proof that love is a circular transaction. Spike has shared this before but I think it bears repeating. From A Dozen Things to Believe In, Brain on Fire’s ‘Tequila Shots’ book: The cool thing about Love is […]

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