• Whit

    Great example of using the unknown with a good name to entice people who don’t know any better. I see similar marketing for Myrtle Beach (self-named “America’s Beach Playground), then you get there and see its Senior Week for a bunch of random high schools and immediately regret the 9 hour drive.

  • http://brainsonfire.com Spike

    Whit, thanks for the comment. That makes me think that wouldn’t it be cool if there was a resource that let people know the nicknames that the locals give destinations? We call Greenville “Greevegas” (although some are petitioning for “Greenhattan”). And around here we call Myrtle Beach the “Redneck Riviera.”

  • Pingback: The Nichepreneur Coach » Blog Archive » What’s In A Name? A Nichepreneur’s Guide