It’s true. Even waaaay back then, they knew that a name had to have appeal.
During my vacation reading, I came across Norway’s Eirk the Red, who had to flee his home country ‘because of some killings.’ Sailing west, Eirk came across a glacial frontier which he called ‘Greenland.’ His reasoning for calling this piece of wasteland which has no arable soil and is three-fourths sheet ice Greenland: ‘People would be attracted to go there if it had a favorable name.’
Ah…truth in advertising (or lack thereof). No wonder people don’t trust marketing.