Recent Articles
- Defining Good Writing
- We need your help.
- Stories vs. Slogans
- Is All of That ‘Noise’ a Bad Thing?
- Nostalgia, Mad Men and Emotions
- The End User is Not the Only User
- Hello (and some photos) From Chicago
- 6 Things Food Trucks Can Teach us about Social Media
- The things that make us happy. And human.
- You Are Who They Say You Are: I say “Starbucks,” you say ???
-
7.13.08 – Spike speaks – ANA Marketing Conference – Dana Point, CA
Posted on June 27th, 2008 by and currently 0 commenting.Speaker: Spike Jones
Association of National Advertisers ” Marketing Accountability Conference
Dana Point, CAWord-of-mouth marketing is the flavor of the month right now. Viral marketing, online videos, social networks, blogs, and buzz events are all new tools in our expanding marketing toolbox. To truly make an impact, we, as marketers, must take that bold next step of releasing control. We must hand the reins to our most-passionate customers.
Chad Vincent, president of Fiskars Brands, and Spike Jones, Firestarter of Brains on Fire, will lay out the blueprint for the creation of the “Fiskateers,” Fiskars’ crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales – and that was only the beginning. Fiskateers is no longer a marketing program; it is a movement.