We don’t do TV or Radio but I think it can still work if done differently. Gone are the days of goofy, meaningless commercials.
Brands need to leverage their identities so that customers can connect. After all customers desire their company or product because of its brand identity.
And I think the web needs to play a big part of traditional advertising. Engaging the customer through its brand identity could be a powerful way to go for TV and Radio.
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