Great thought.

Unfortunately, it’s that reality that causes brands to stick to tried and “true” tactics that allow them to control the method of adoption. Once people start making a brand their own, “scary” things happen. Like Mentos getting dropped into your beverage. Or people putting your speeches over an 80′s song. Or, the absolute worst, they start creating their own brand messages and posting them on their blogs, social profiles and forums.

Speaking of adoption rates, has anyone (we’re sneaking into anthropology now) ever looked into whether or not human beings have some sort of universal, predictable adoption rate when it comes to ideas, participation or product usage spread organically through communities? Something like a bell curve?