• Past – 2.17.09 – Geno & Spike speak – PRSA National Teleseminar

    Posted on December 22nd, 2008 by and currently 0 commenting.

    REGISTER NOW
    Tuesday, February 17, 2009
    3:00 p.m. – 4:00 p.m. EST

    Member $150 / Non-Member $250

    From the PRSA Website:

    How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line
    Strategies on How to Identify Buzz Building Opportunities for Your Brand

    Authentic, sustainable word-of-mouth (WOM) marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought, yet more companies dedicate marketing dollars to assemble word-of-mouth and buzz marketing programs. How can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf and work with them to develop a natural two-way word of mouth program?

    Spike Jones and Geno Church, from word of mouth and identity company Brains on Fire, will explain how WOM marketing works and how it doesn’t, providing techniques on how you can start to identify buzz building opportunities for your brand, with authenticity and clear measurement results in mind. They will highlight successful case studies, including data from the most recent Charleston Parks & Conservancy ‘Park Angels’ movement, as well as talk about a new way to define ROI for your marketing programs.

    In this teleseminar, you will learn:

    * How WOM and buzz building strategy can work for both B2B and B2C brands.
    * Why WOM can impact your businesses’ bottom line more than other marketing techniques.
    * How to identify WOM opportunities already taking place for your brand, and what to do once you find
    them.