The latest traditional advertising push tactic in social media sheep’s clothing is the new “Become a Fan of Woody” campaign by TGIFriday’s. The long and short of it is that if you become a fan on Facebook of this guy by the end of the month – and they reach a half-million fans – then everyone gets a free burger.
Hey, at least they can say they have a social media strategy, right?
So what’s going to happen when the end of the month comes along and everyone gets their free burger? Do you think they will remain fans of Woody? Do you think that TGIFriday’s will be able to keep the attention of 500,000 people? What does success look like?
This is social media bribery. And it’s a desperate attempt to throw a party by giving away free food and then hoping to god that people stick around. Guess what? They’re outta as soon as the next freebie comes along. Good luck in holding their attention, let alone them becoming a fan beyond clicking a button on Facebook.
As long as there are channels to reach people, there will be marketers trying to figure out how to manipulate them and pushing out messages as fast and as hard as they can.
Good luck with that.