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8.19.10 – PRSA Webinar – Geno talks about How to Grow Word-of-Mouth Movements
Posted on June 23rd, 2010 by and currently 1 commenting.What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.
PRSA Webinar
Thursday, August 19th
3:00pm, EST
Members $150 / Non-Members $250
Register: http://www.prsa.org/Learning/Seminars/view/663/How_to_Grow_Word-of-Mouth_Movements
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