

Beautiful Photo from Flickr via bitzcelt’s photostream.
When my uncle died, I found out the most interesting thing about my dad and his older brother Zack. Seems that in their teenage years they were pioneers, rock stars who brought electricity to the rural farms of the Carolinas. It was hard work. But very, very good money. In many cases these farms were the last to get the magic of electricity.
Grown men admired them. Pretty girls wanted to date them. They were loved and seen as somewhat magical as one by one they drew the wires that lite up the country side. Kind of a romantic story really. Two young boys, camping out, smoking cigarettes, drinking liquor, figuring it out and sort of making it up as they went along. My dad admitted that they had no clue what they were doing at times.
So tonight is Sunday night. I do a little exploring on Sunday night as I get my mind ready for the week. Reading blogs of smart folks I love like Josh Hallet. Hanging out with @mackcollier of #blogchat. Reading The New York Times. That’s cool, huh?
SO here’s the deal. In Josh’s blog post Social Media is the Last Mile, he makes the interesting connection between the last mile in the telco field and the last mile in Social Media. His point:
For many brands social media is now a ‘last mile‘, that final connection with the customer.
Don’t’ you love that?
Isn’t that why are we are so giddy with learning these days? This is the rough and tough last mile. Almost everyone – every corporation, every organization and even every individual has a way to truly connect with the people who love them. Yeah there are challenges along way, things that have to get “figured out”. Who does what for instance.
But in the end there is magic. Enlightenment. Innovation.
Call me a romantic, but I love the idea of being a part of the team of explorers who are providing that last but oh so meaningful connection.
What do you love most about the work you get to do these days? What makes it magical to you?
Share. You know how I love to hear back from you, to connect with you.
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