• Inspired by Chris

    Posted on June 29th, 2010 by and currently 0 commenting.


    I get lost whenever I see moss on a rock. Every. Single. Time. Photo via Flickr via Greg from Maine.

    Okay. A week or so ago I asked you guys for some inspiration and boy did I get it. So, here is what I am going to do with it over the next several months. I will use your ideas for a blog post here and there and we can get a conversation going. It won’t be as cool as sitting on the side of a mountain like Inspiration Point. But we’ll try and make it fun.

    Today I am picking Chris Rackley’s comment and running with it.

    I find it fascinating that we travel so far and (sometimes under harsh conditions) to be inspired by things. What is interesting is that we don’t go to them so that we can feel better about ourselves. In other words, I don’t go to the Grand Canyon for an ego boost, to think about how great I am. On the contrary, I go to see how small I am and how great and amazing the canyon is. I don’t think, “Hey! Look at me!” I think, “Wow! Look at this gorgeous canyon!” Perhaps that’s the deeper answer – the reason we’re inspired by sights such as the mountainside is because, for the briefest of moments, our minds are completely off of ourselves. I dunno, perhaps, right?

    I love that notion. For the briefest of moments as we go about our lives, we let our minds REALLY completely go off ourselves. Do you know what I am talking about. I easily get lost in the wonder of the world. So it happens in my head a lot. It’s a great feeling.

    But today, I am going to turn Chris’s observation on brands.

    When a brand looks at their employee and advocates in wonder, they in fact lose themselves a bit. They quiet down and quit saying “Hey, look at us.” And instead spend their days in awe of the people who love them. That connection is life changing. It’s hard work. And doesn’t come natural for a brand.

    Do you know any company or organization who does that particularly well? We do of course. (smiling) But I’d love to hear your thoughts.