The book is here! The book is here!

Posted on August 30th, 2010 by Robbin and currently 5 commenting.

For the last year in addition our wonderful day jobs, we have been working overtime @brainsonfire —I mean triple time — to craft a book of lessons learned in igniting powerful, sustainable, word of mouth movements. And geez, we hope you like us enough to want to read it.

So guess what? TODAY August 30, 2010 is the official release date of Brains on Fire; Igniting Powerful Sustainable Word of Mouth Movements.

We’re so excited and I am frankly a little bit nervous for some reason. It reminds me of my college days in art school. When we’d put our finished art work up for critic.

Makes me feel like I’m standing naked in room of fully dressed people.

Anyway, it’s Sunday, and I am at a book store right this minute. Sitting and writing this blog post at one of the Barnes and Nobles in Greenvegas. The one on Haywood Road to be exact. It’s a relatively cool, sunshiny day in our neck of the woods. I walked in — got some chips, one of those IZZE sparkling grapefruit drinks and I am forcing myself to hold off going back to the business section to see the book on it’s shelf until later. Some of us from Brains Fire are meeting here at 4pm to do it together. Along with some of our friends who live close by.

So here’s a couple of things I want to share with you:

Lots of you have been talking and tweeting about the book and sharing photos. We LOVE that. We are going to aggregate and capture them all on brainsonfirebook.com. So keep going. We REALLY do want to hear from you.

Connect with us anytime.

On email. On Facebook @ facebook.com/BrainsOnFireBook and on twitter @brainsonfire. With questions and comments. Good and bad. We want to hear it all.

We’re big believers in practicing what we preach. When we wrote this book we made a solid commitment to share everything we’ve learned in an open, honest and meaningful way. (Lesson #5: Movements Empower People with Knowledge). We hope in doing so that you will find a desire to join our cause in finding meaningful ways to connect organizations and their advocates through shared passions.

Let’s do this together.

I saw one recent comment that made my heart sing — I think it was you @hughweber that said, “I am taking notes while I read this one.” We seriously hope you will SHARE your takeaways and ideas with all of us, Hugh. And that brings me to…

Lesson Eleven Tuesdays.

One way we want to make sharing easier is every Tuesday we will post a blog that will in a way, continue the book.

We would like Tuesday’s posts to come from you – our courageous clients, readers and friends and advocates. Maybe you can share other examples of movements you’ve seen in action. Or just your key takeaways. (I shared the Bare Escentuals story with John Moore from Brand Autopsy. He asks good questions. We’d love to see other examples beyond the work we have done from you guys.)

Send a relevant post and photos if you like to me and we’ll start collecting and sharing them on Tuesdays.

Do you like that idea? I hope so.

Okay. Here we go.

Stay close.

This should be fun. And remember, if you are reading this blog. If you get that “same tribe feeling” with Brains on Fire…remember…this is OUR book.

Be proud.

It took an army of true believers. Please know it is hard for me to write that line without tearing up. It’s been quite a year.

Okay. Sappy as it sounds. I hope you know. I love you all very, very much.

OX,
Robbin

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