• Desktime Stories: Cordell reads more from Lesson 6

    Posted on September 23rd, 2010 by and currently 0 commenting.

    Ahh, a warm cup of coffee, a bloated inbox, a daunting to-do list – perfect morning for a desktime story (1) from Cordell’s soothing vocal cords. This time he recounts the tale of daring companies who decide to turn the table and become fans of their fans. Enjoy:

    PS – our favorite quote from the selection is:

    …we believe it’s time for brands to become fans of their fans. Consider how much the praise and support and admiration you receive would be amplified if you, the brand, were to recognize those fans–and in turn, to praise them. This also acknowledges that it’s not about you, and it never was.

    • (1) – desktime story: (n) a soothing voice gently serenading you with super-practical business lessons on word-of-mouth marketing. Generally listened to in the morning, not at night. (Insider tip: desktime stories go great with a fresh cup of coffee and a heavy dose of open mind.)