We have a great habit of speaking from the heart on this blog, and it’s actually quite freeing. There’s no pressure to create lists of new media tips to drive traffic or to mention the latest trends – Robbin wants us to digest the world around us and write honestly about what we see. And when we do look around, we tend to see things through a more elemental, people-first lens, not a cutting-edge-change lens.
This week, though, I ran across several news items that caught my attention and were fun to think about.
First, the last vehicle to include a traditional cassette deck was a Lexus produced in 2010, meaning (purportedly) that in 2011, there won’t be any new cars produced with tape players (1). I think my dad’s Steely Dan cassettes just started to feel their age, even though they’re not that old.
Second, the hopeful promise of a new platform for publishers, the iPad, didn’t keep steam after generating promising numbers out of the gate. As I’ve mentioned in recent posts, the changes happening are volatile, and adjustment isn’t easy. A few stats gathered by the smart folks over at North (2):
- Wired’s iPad version sold 100,000 copies last summer, but as winter approached, numbers were down 78%
- Vanity Fair started with sales of over 10,000 copies in late summer, but didn’t escape winter’s cold either, recording almost a 20% drop in November – less than 1% of print circulation
Other publishers are placing bets on a more promising spring as evidenced by the recent release of The Daily, the first “tablet-native national news brand built from the ground up to publish original content exclusively for the iPad.” (3)
Third, online fame is taking a test-run offline through The Digitour (4), a 6-week, nation wide tour featuring musicians made famous through YouTube.
(2) – North has several great articles about the iPad. Here is the piece that I mentioned above.
(3) – You can find the CrunchBase profile of The Daily here.
(4) – And here is The Digitour’s website.