This is big day for us at Brains on Fire. Starting today, our book, Brains on Fire; Igniting Powerful Sustainable Word of Mouth movements is going to start showing up in Hudson Bookstores at airports all across the country.
You know, writing a book is hard work.
And this one was a particularly amazing journey. Starting with the first email from Dan Ambrosia from Wiley and Sons in August of 2009, to mailing out the final proofed draft to getting the advance copies to holding the real thing in our hands, it’s been quite a ride. And a labor of love. Geno, Cordell and I have personally met a ton of new people thanks to this book, people who have felt a desire to reach out after reading it.
And that feels great to all of us. We love hearing about how you are using the lessons we’ve learned to reach your goals.
So at the risk of overstating a point, I want to share a tiny little portion of an email from a reader that made my day just last week.
Robbin, it’s been a very long time since I sat down and honestly hashed out what I want to do with this life I have. In fact, I have probably never done it before as I just have above. I do believe, though, that that “SOMETHING” that I described earlier has led me directly to you. On the day that I found your organization and learned of your book (January 21st), I have to admit, tears streamed down my face at that instant. I knew in my heart that I had found a member of my “same tribe”. I read your book and took VERY METICULOUS NOTES from each and every page. You and your team have inspired me…not influenced…but INSPIRED ME!!!
MY BRAIN IS ON FIRE!
This was my instant, heartfelt reply:
Wow. Thank you for sharing this with me. What a cool story. I love to hear people’s stories. Its funny, when we first set out to write this book, I was talking to Dan Heath (co-author of Switch), asking for his advice on something and he said, “Robbin, I sense some tension about this book. Why are you writing it?” I told him that for me personally, I wanted to change lives. He then went on to say, “Whao. That’s asking a lot. Maybe it’s just a business book to help you get more business.” It was sort of an aha moment for me. Maybe that really was all it was going to be. Another business book. And have to say Dan’s words released some of the pressure we were feeling under a fast and hard deadline. But that original thought of changing lives NEVER left me.
Thank you for your letter. You made a little dream come true for me.
Let me know how things progress.
Geno also told me a great story just the other day of a man that approached him at a speaking gig. He told Geno he’d always had a desire to be public speaker and this book had helped him find his passion, his voice and follow his dream.
I am sharing this with you to let you know these books. All of them. Well, they feel like a part of us that we have sent out into the big wide world in the hopes of making positive change in the world. We love hearing your reactions. We really do.
We’ve had our share of naysayers and that makes us happy too. You can’t be on to something if no one disagrees with you.
So will you do us a personal favor? If you are out traveling, poke your head in a Hudson’s and take a picture of our books to share with us, will you?
We’ve invested a lot in this book and would love to see them in the airports (or your local bookstore or even on your desks for that matter). Some of you have done this already. But we’d love to collect a ton of pics on our facebookpage. (BTW, we have bad case of “cobbler’s shoes” when it comes to our own facebook page. We plan to pay this a bit more attention in the coming months, do stay tuned!)
AND if you post a picture and share your story, we might even send you a surprise. It’s something we think you’ll like.