• Expectations, Community and Awesomeness.

    Posted on March 24th, 2011 by and currently 3 commenting.

    About a week ago Cordell sent this video to the team. With a one word subject line:

    Wow.

    It’s been viewed by millions and maybe you’ve seen it. Even so, watch it again. There is so much to learn from this. It validates for me many, many of the lessons learned in our book, Brains on Fire.

    For one thing, the power of inspirational leadership to ignite community is so apparent here, isn’t it?

    For movement to happen within a community of people, someone’s gotta lead.

    This clip also shows the power of the collective shout.

    Can hear the crowd grow louder as this video progresses?

    But perhaps most relevant of all is this humble line in the comments:

    People always laugh when they are suddenly aware of their awesomeness.

    Say that twice because it so freaking true. I find the work we are doing in the world so uplifting it’s hard for me to to explain at times. By lifting your advocates up and supporting the shared passion conversations, organizations are helping the people who love them become aware of their awesomeness.

    Their collective awesomeness.

    We can change the world. This is not your mother’s marketing.

    Believe it. I do.

    OX, Robbin

  • W

    Give people the opportunity to sing along and they will. Too often we try to sing a different tune to our customers and wonder why they sit there in silence…

  • http://brainsonfire.com Robbin

    Well. Said. W. I’m tweeting that.

  • http://www.infieldhealth.com Doug Naegele

    I’m so glad you posted this. I had not seen it.

    What struck me is the progression of the learning. Bobby takes great pains to 1) Get people involved in the very first step. He doesn’t explain what he expects you to do, he does it with you. 2) Let’s go of teaching mode when momentum builds.

    The second half is equally stunning…..there are notes he never ‘instructed’ — the ones where he’s off stage — that the audience gets pitch-perfect. Why? Because he had a well-thought out strategy for instruction in the beginning (Teach the pattern, not the task…then stop teaching.). The audience knew how to expand on the pattern without his help.

    In essence, the first 20 seconds are his marketing strategy to get the audience to take self- instruction in the second half.

    ‘Wow’ is right.