• On Simplicity, Part 2: A Few Examples

    Posted on May 27th, 2011 by and currently 2 commenting.

    Earlier this week I posted about simplicity, and what it means for marketers. Here’s a short re-cap:

    I thought about how I often forget that each person our clients communicates with battles complexity and desires more simplicity. How often we want to fill our messages to the brim with features, technology, connection, offers, advantages. (1)

    So here are a few examples of messaging that simplifies. They are imperfect, but they’re good reminders nonetheless.

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    Geico - No features, no price comparisons, not even any marketing speak. Just one simple message – SAVE MONEY.

    Apple - Simplicity seems to be their strong suit. The iPad is a phenomenal, multi-functional device, but this ad only highlights one feature: the cover.

    Volkswagon - Again, the message is clear and simple: this vehicle holds a whole lot of people.

    (1) – You can read the original post, “Simplicity, Part 1,” here.

  • W

    “To simplify, remove the obvious and emphasize the meaningful.”

    Simplifying forces you to sharpen your message to a fine point. The Google homepage is one of the best examples of simplicity that I know.

  • http://pointoforder.squarespace.com tyler durden

    please abide occams razor.
    fin.