
Last week Robbin Phillips, our client Emily Kirkpatrick (National Center for Family Literacy) and I attended the WOMMA Summit in Vegas. If you didn’t make this year’s summit you missed a good one. Great, thought-provoking keynotes, a WOMMA worthy venue (the Cosmopolitan rocked!) and a large turnout of brands and agencies. It was great to see many old friends and the WOMMA staff.
I had the honor of co-presenting the Wonderopolis case study with Emily during our Content Marketing session. You can check out the presentation on SlideShare here.
Wonderopolis was also honored during the WOMMY luncheon, with a GOLD WOMMY in the Cause Marketing category. Wonderopolis is a rare treat for an agency. It was birthed out of a trusting partnership between agency and client, in this case a not-for-profit.
I’d like to say again… Wonder is simple, but in order to Wonder out loud – it takes courage. Thank you Emily and NCFL for having the courage to engage and inspire all of us to Wonder out loud. And to my co-workers at Brains on Fire, thank you for being fearless in bringing a strategy like Wonderopolis to life. It really is making a difference.
I’ll leave you with this little nugget from a blog post: “Our class emailed Wonderopolis and nominated a wonder. It appeared this past week! And in less than two months time! The wonder is called How Do Mood Rings Work? I cannot wait to share it with my class tomorrow. Check it out! Thanks, Wonderopolis, for acting on our curiosity!”