• 5 Things I’ve Learned Working at Brains on Fire

    Posted on December 21st, 2011 by and currently 12 commenting.

    You can't tell, but I really am holding up all 5 fingers.

    I have always liked Vicky’s brother-in-law’s synopsis of Brains on Fire when she first came to work here. He compared it to “a place people work in the movies.”

    When people find out you work at a place called “Brains on Fire,” their first question is always “What the heck is Brains on Fire?” Their second questions is “What’s it like to work at Brains on Fire?”

    I have been here nine months – and in nine months I have learned, experienced and grown so much, I could easily write a book. But for the sake of sparing you all a really, really long blog post – I decided to distill it down into five little lessons. So with no futher ado, I present 5 Things I have learned working in the creative space (and with the creative people) that is Brains on Fire.

    This line of work wakes you in the night.
    When you choose to work in the creative world, you choose to blur the lines between your professional and personal life, if not erase them entirely. There’s no ON switch or OFF switch. Our work doesn’t stay at work. It can’t be arranged in a neat pile or simply filed away. Our work is an organic, living thing. It follows us home and it wakes us in the middle of the night. At times we find it stuffed in our pockets (post-it notes, anyone?) as well as tucked in the wrinkles of our brains. Why? Because to be good at what we do, you have to care deeply. And caring isn’t 9 to 5.

    You learn a lot about yourself.
    That thing you never imagined you could do? You can. You just have to choose to do it. And once you do, you will. Creative work has no room for the meek. It’s sink or swim. Succeed or fail. There is no place for waffling, self-doubt or riding the fence. It’s a place for making things happen and speaking your mind. One of the best pieces of advice I received was “It’s okay to say ‘I don’t know,’ but it’s NEVER okay to say ‘I don’t care.” You better care, because our work is passionate action, and a magic that happens somewhere between heart and head. You learn by doing. If you’re lucky, you do it well. If you’re really lucky, you do it well surrounded by brilliant, talented people who can teach you how to keep getting even better. Listen to them. Each one is an anthology of experience and wisdom. They know what they’re talking about. Sometimes they’ll give you compliments, sometimes they’ll give you a dose of tough love. Whatever the case, trust in them. They will help you become the best you, because they truly want you to succeed.

    You gain a new perspective on an old world.
    When I was little I loved Mr. Rogers. Specifically, because he so often took little adventures to try on other lives. A visit to the Crayola factory. An afternoon spent with an organic farmer.

    Working in a creative agency is a constant trying-on of different lives. It’s the ideal field for anyone who has ever experienced occupational-ADD. Every day my job allows me to dip my toe into other worlds – from a land of literary pixie dust to a collective of people changing the world by sharing the stories of everything they have overcome in their lives. Each mental and emotional venture into a new space has taught me something. And as a result, every client has reintroduced me to my own world. I see things differently. I have a better appreciation for the world around me. I have come to know myself better in ways I never could have imagined. All by stepping into someone else’s universe for a day.

    You care about your clients – A LOT.
    “Clients” has never felt like the right word. It’s simply not enough. We don’t just WORK for our clients, we advocate for them by working WITH them, side-by-side, down in the trenches. Their success becomes our success. Their struggles becomes our challenge. We meet, we do a little slow dancing, and after a bit of poking around, we begin to see the best in them, and the potential that lies within them. We fall in love with them. We cheer for them. And, as the best loves are known to leave people feeling, we often experience such a sense of kindredship, we find ourselves wondering how there was ever a time in our lives before we knew them. They feel so much a part of us, it feels as though they’ve been there all along.

    As a writer, you will never forget the way you feel the first time you see your work on a billboard. Even more, you will never forget the way you feel when a client you have never met face-to-face comes up to you in the office to give you a hug and thank you for what you have done for them.

    Our clients are not just our clients. They are our tribe. Our pack. And our people. They are why we get up in the morning, stay late in the evening and come in on the occasional weekend. They are why we are here doing what we do.

    You grow unthinkably close to the people you work with.
    When I started at Brains on Fire, I remember Robbin talking about creating a company of best friends. At first I thought it was strange she had specifically chosen the phrase “best friends” over “family,” but over time, I have started to understand. Family is something you are born into. Friends are the family we choose. Every day we choose to share our waking lives with the people we work with. We play off of each other’s thoughts, moods and energy. We generate happy moments, push and pull through sticky moments and celebrate awesome moments. We laugh and tease and bicker and help. We dish out tough love when needed, and love-love the rest of the time. When one of us succeeds, we all succeed. And if one of us fails, we all fail. Without one of us, our story is not the same story, because we are a team.

    You cannot change the family you are born into. Their blood runs through your veins. But every day we choose the people we will call our friends. At any moment we could leave and walk away. And that’s what empowers a company of best friends to leave an imprint on universe by changing the world – one client at a time. Every day we choose to show up and be a part of Brains on Fire, because we believe in what we do here, we believe in the people we’re doing it for…and we believe in each other.

    In conclusion…
    Thank you to all our clients – and everyone who has allowed me to be a part of their story in 2011. It has been an honor and privilege. A special thanks to my incredible, team at Brains on Fire. You not only rock my world, you rock my universe. On a daily basis. (And teach me new phrases like “son of a biscuit eater” between rounds of LMFAO.)

    So, so-long 2011. Greetings, 2012. In the wise words of Jack Kerouac, “we lean forward to the next crazy venture beneath the skies…”

  • http://www.thetrainingfactor.com/ Jonathan Saar

    Great post to end the year with.  I am so happy for you and I look forward to my first visit to the office.  It sounds like an amazing place to be! 

  • http://twitter.com/teeelem tracy mccabe

    Is being a biscuit eater a bad thing? Enquiring minds want to know.

  • http://twitter.com/NoMeatballs Amy

    Southerners have a special way of making even insults seems dignified and polite. ;)  

  • http://twitter.com/NoMeatballs Amy

    Thanks, Jonathan! We can’t wait to see you. Come visit soon! 

  • Mark Chellberg

    Amy -

    Incredible post!  As one of your “clients” – the Brains on Fire team is a integral part, inspirational force for our “DriVen Class” community at DeVry University.   Everyone - in particular, Geno, Greg, Heather and Vicky bring tremendous talent, creative spirit and collaborative care - truly taking us to heights (like Pikes Peak), fire (Olympic Torch) and places (USOC Training Facility – Colorado Springs) that would never have been possible without you.  

    2011 rocked – and I know the Brains on Fire team holds a special place in my head, heart and most importantly, my soul.

  • Liza Jones

    Amy, I love all of these points and I couldn’t agree more. It’s a powerful thing to work in an environment where it doesn’t feel like “work,” it feels like a calling. I know not everyone is as fortunate to find that, and I’m so glad I have it in my own business. Love to BOF from all the gals at Full Circle PR!

  • http://twitter.com/NoMeatballs Amy

    Mark,

    Thank you for your kind and heartfelt words. It is our honor to help you (and your team at DeVry) inspire, empower and educate your students – and turn their dreams into reality. 

    We are so glad you are a part of our story. Looking forward to an even more rocking 2012. :)  

  • http://twitter.com/NoMeatballs Amy

    Amen to that. Merry Christmas to all the lovely ladies of Full Circle PR from the BOF crew downstairs. I’m glad we share a building with you! xo

  • http://www.facebook.com/bethhgossett Beth Hailey Gossett

    As a DriVen Class Lead Ambassador with DeVry and Keller, I am finally finding out who I am.  Brains on Fire has shown me that I can do what I was created to do, and thrive at it! 

    Amy, your words are so validating for me, you really have no idea.  I can’t turn it off at night – because I care.  I am doing what I never imagined I could do – because I choose to!  I am so close to my team and the Brains on Fire team that I wonder how I ever lived without them!

    I offer my heartfelt gratitude to DeVry (Mark) for giving me this opportunity to finally be me, and my humble thanks to the Brains on Fire team for giving me the tools to succeed and supporting me every step of the way.  Failure is not an option when you are learning to be yourself, but discouragement can be when others don’t understand. 

    Amy, I can’t tell you what you guys mean to me!  If I didn’t have time to read another blog this year, I think that this one would sustain me.  You have let me know that I’m right where I’m supposed to be, that there are others out there like me and we can thrive in the wonderful world we are creating.

  • http://www.facebook.com/bethhgossett Beth Hailey Gossett

    As a DriVen Class Lead Ambassador with DeVry and Keller, I am finally finding out who I am.  Brains on Fire has shown me that I can do what I was created to do, and thrive at it! 

    Amy, your words are so validating for me, you really have no idea.  I can’t turn it off at night – because I care.  I am doing what I never imagined I could do – because I choose to!  I am so close to my team and the Brains on Fire team that I wonder how I ever lived without them!

    I offer my heartfelt gratitude to DeVry (Mark) for giving me this opportunity to finally be me, and my humble thanks to the Brains on Fire team for giving me the tools to succeed and supporting me every step of the way.  Failure is not an option when you are learning to be yourself, but discouragement can be when others don’t understand. 

    Amy, I can’t tell you what you guys mean to me!  If I didn’t have time to read another blog this year, I think that this one would sustain me.  You have let me know that I’m right where I’m supposed to be, that there are others out there like me and we can thrive in the wonderful world we are creating.

  • http://twitter.com/NoMeatballs Amy

    Beth,

    As a writer, it is always so validating to receive feedback from someone who has read something you have written. As a human being, it is profoundly moving to hear that something you have said or written or shared has truly touched someone at their core.

    I am honored to be a part of your story – through The DriVen Class and DeVry, and I am so glad you are a part of our story here at BOF. 

    Like many people, my path also took some twists and turns, but eventually (with some soul-searching, hard work and a little serendipity) I managed to end up exactly where I am supposed to (and want to) be. 

    Trust yourself and listen to your heart. It will tell you where you want to go, and the rest of you make it happen. 

    There is a quote in The Alchemist that I have always loved, “”When you know what you want the whole world conspires you to achieve it.”

    I will be cheering for your success – wherever you go and whatever you do. Merry Christmas and happy 2012! 

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