• Fandom Acts of Fanatics

    Posted on February 17th, 2012 by and currently 0 commenting.

    We are the stories we tell… being a part of a great story compels us to share.

    photo credit Birmingham News

    We are the stories we tell – and being a part of a great story compels us to share.

    Meet Alabama Freshman Jackson Blankenship, a University of Alabama basketball fan. A fan willing to really be a part of the story.

    While most fans shout, yell or make a handwritten sign to interrupt an opposing player’s attention, Jackson does something remarkable. He puts himself into the story in a big way by holding up a giant, bug-eyed cut out of himself. You might call it funny (or maybe frightening.) Icall it awesome.

    I can’t think of a team, or a brand that wouldn’t want a fanatic like Jackson, willing to share their passion in authentic, original ways. But, that’s easier said than done. Fans come at a price. They share what’s authentic tothem, it falls on us to accept these actions.

    A wise client once told me “let’s be fans of our fans.” What a whack on the head. Wouldn’t it be awesome for the Alabama basketball team to return the love, and become a fan for Jackson Blankenship

    I’ll close with Jackson’s twitter bio. It’s classic: “publicly embarrassing myself since 1992.” Jackson, I hope you keep doing it.