• Courageous Marketing.

    Posted on February 21st, 2012 by and currently 4 commenting.

    Years ago someone added a word to my title at Brains on Fire. And overnight, quietly and without fanfare, I became the Courageous President of Brains on Fire.

    It gets a laugh when I’m introduced at speaking gigs and meetings.

    Even though I admit I like the smile it produces, it’s more. It’s a one word mantra, and a constant reminder to myself. To be fearless. To follow my heart. To choose the path uncharted. To say yes. To listen harder. To keep an open heart. To dream big, crazy dreams. To trust people. To trust my gut. To speak from my heart. To find forgiveness against all odds. It can mean many, many things depending on the day.

    I Believe I can Fly ( flight of the frenchies). Trailer from sebastien montaz-rosset on Vimeo.

    Last week, this video (thanks to our very own @bethdelo) reminded me that being courageous also means doing what makes your heart sing. Yup…

    Being courageous means telling yourself the truth and doing what makes you truly happy.

    Someone sent me a note recently about something they heard on NPR about happiness. It was wise words from a 89 year old man:

    “In my 89 years, I’ve learned that happiness is a choice, not a condition.”

    Since I’m always talking about happiness, emotions and things like courage, I want to share why I think those topics matter so much in this new world of marketing we’re living in.

    In this crazy, swirling, wonderful,fast-changing, connected world of ours, all of us in marketing need to add “courageous” in front of our titles.

    Organizations must to be courageous to succeed. We all need to remind ourselves these things:

    To be fearless. To follow our hearts. To choose the path uncharted. To say yes. To listen harder. To keep an open heart. To dream big, crazy dreams. To trust people (our customers and our employees). To trust our guts. To speak from our hearts. To find forgiveness against all odds. And more importantly we need remind ourselves to find our purpose and fly that banner high. Because happy organizations grow.

    Be brave. Be happy. Be fearless. CHOOSE happiness. Become a Courageous Marketer.

  • Hugh

    Brilliant. Thank you for this.

  • Lisa

    Excellent post.  I enjoyed and needed it!  Thank you.
     

  • http://mbrewergroup.com mbrewer

    Game on! Love the inspiration… 

  • http://ambrkingsalesandmarketing.blog.com/ Amber King

    Well said Robbin. Be a courageous marketer, that is what we should be. I always believe that marketing takes risk and we as marketers should be strong enough to pursue challenges. The success of a campaign is not guarantee making businesses hesitant but how would they know the outcome if they won’t try right?