“Digital path to purchase” is a really popular topic these days. Rightly so: businesses are working hard to navigate a world who’s information and (increasingly) commerce happen through the internet.
I’m not going to pontificate or predict on the subject – there’s plenty of both out there. What brought the topic to the front of my mind was my latest music purchase, which interested me enough to share it:
It all started on a service called “We Are Hunted.” I’m somewhat of an audiophile (less so than I used to be), and this is a perfect tool for people who want the latest and greatest on trending artists. If you’re not familiar, here’s the service in its own words:
We listen to what people are saying about artists and their music on blogs, social media, message boards and P2P networks to chart the top 99 songs online right now. Looking at music this way, we detect sentiment, expression and advocacy to better understand what people like and dislike at any given moment.
Essentially, they use data from what actual music listeners are saying online and engineer the data into a trending chart for top artists. Yes. Awesome.
>One particular morning I heard an artist, Lemaitre (website), as I let We Are Hunted play through the top list of songs that morning. I believe the song was titled “1:18” (listen below).
I enjoyed it so much that I went to their website, listened to a few more songs, which were also great. I watched a few of the videos on their site as well, and in 10 minutes, I was sold. I wanted their album. I clicked through to iTunes to find that they had all of the songs I had listened to (except for one) on an EP for 3.99.
Once the album was on my work computer, iTunes Match distributed the songs to my iPhone, which I used to listen to them on the bike ride home from work, and to my home computer, which I used to listen to them while I worked on remodeling stuff. (Social music services like Rdio also work like magic for music-everywhere functionality.)
Having the songs everywhere I went allowed me to share them with people who I know would enjoy the same music, giving them live samples at work, at home, and on the go. And I did.
Around here we call that word of mouth.