Humanifesto 2.0

Maybe it’s the writer in me, but I really love a manifesto. Few things humanize a brand more than laying it all out there, opening the kimono and letting the world in on what you stand for and stand behind.

I recently stumbled across a page of quotes from author Stan Slap. (How’s that for an awesome name?) As I perused them, they started to read more like a brilliant manifesto than a bunch of individual quotes. I mashed them together. Take a peek…

Lead your own life first. The only thing in this world that will dependably happen from the top down is the digging of your grave. Work/life balance is not about escaping work. It’s about living exactly the way you want to when you’re at work.

I want to be in healthy relationships. I want a real connection with people I spend so much time with. Who creates trust and higher purpose amongst their people and gets unparalleled levels of support for common goals. Hard-core results come from igniting the massive power of emotional commitment. I want to know the work I do means something to somebody and helps make the world, if not a better place, not a worse one.

The high quality of a company’s customer experience rarely has anything to do with the high price of their product. The company may have captured their minds, their bodies and their pockets, but that doesn’t mean it’s captured their hearts. You don’t have to fear your own company being perceived as human. You want it. People don’t trust companies; they trust people.

This week on the BOF white board we posed a new question. “A wise person once said you should be able to express your mantra, mission and core believe in three words or less. What’s yours?”

Answer in the comments below or tweet your three-word wonder to us at @BrainsOnFire.

  • http://www.facebook.com/brainsonfire Robbin Phillips

    It’s about Love.

    • http://twitter.com/NoMeatballs Amy

      I love it.

  • JIm

    Lord, help me!

    • http://twitter.com/NoMeatballs Amy

      Great answer, Jim! :)

  • miguelggarcia

    Learn, grow, repeat.

  • http://josephratliff.com/ JosephRatliff

    Life is short.

  • http://inhabitthebeauty.com/ Lydia

    Do unto others. (the best religious thing this non-believer has ever heard)

  • tonispeaks

    Think Differently.

  • Marc Binkley

    my mantra: Passion Counts

  • http://www.stevenwb.com/ swbuehler

    Faith. life. love.

  • ricardO

    Never Stop Loving.