Dear Marketers…Do Your Job.

There is a quote by C.S. Lewis that goes a little something like this: Don’t say it was delightful; make us say delightful when we’ve read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers, “Please will you do the job for me.”

I dare say the same is true of marketing. As marketers we do a lot of talking and thinking about how to engage people in talking about, sharing and loving our brands. Asking people to do all of those things, rather than inspiring them to do so, is a lot like asking them to do your job for you. Sometimes I think we forget that our job isn’t just making “pretty trash” (as Greg Cordell has been known to call it), our job is to make people care and fall in love.

In the instant we cease to dwell on selling a service or pushing a product and chose to refocus our energies on creating a remarkable moment or simply bringing a little extra dose of joy into the world, we cease to be “marketers” and start living up to our potential as the magic makers and pixie dusters we really are.

  • Scott Milam Townsend

    The best post I’ve read all day. The best anything I’ve read all day. When we as marketers do what you suggest in this post, desired reactions take place.

    • Amy

      Wow. Thank you so much for the huge compliment. So glad it resounded with you. I believe it! We are an awesome and unstoppable force…when we stop trying to do what we think we need to do and do what comes naturally.

  • Lyn Cassan

    Thank you for posting this! Ya just gotta love that pixie dust.