The Community Way

shutterstock_10095109We chat about communities every day here at BOF. Shannon has a note at her desk that states “Community is not a place, it’s a way of life”. We update one another about challenges, successes and little wins for the communities we work (and live) in. But let’s get to the core of things.

Have you ever been a part of something bigger than you? You might be rolling your eyes at the very grand question so early in the morning, but I challenge you to think about it. Isn’t that the truth of a community- the sum is greater than its individual parts? If you’ve been fortunate enough to be a part of a community, in any way, shape or form, take a moment to think about it.

Did you choose the community, or did it seem like the community choose you? Did you muscle your way in, or were you invited? Has the idea of this community, or way of life, fizzled, or are you still kickin’? I’m curious– there’s no right or wrong answer. Sometimes you just fall into the right place and all you can do is look back, smile, and thank the heavens above.

I think both ways are good ways, because it’s always about the people. NO. MATTER. WHAT. It’s the people. It’s the reason you follow your hairdresser to a new salon, or you tell your friends about the best brunch secret in town. It’s the experience at large… and the people behind it, in front of it, and in it. And don’t forget, you’re a part of that community, too.

Scully_EndPostKatie Scully is a Community Manager at Brains on Fire. Meet her here.

  • Neil Hopkins

    Hey Katie

    Great questions! I’m actually considering these at the moment within an e-book I’ve been trying to write for the last year on Community Network Marketing.

    I think that there are two types of community – those where the nodes are people and those where the nodes are places.. I classify these as emulation communities (I want to be like them) and co-location communities (I want to be with people like me). These are of course platform agnostic!

    Both view points work in community build models, whether you’re creating from scratch or joining one that already exists.

    It’s a really exciting area!

    • KatieScully

      Neil, thanks for the inspiration! Best of luck on your e-book, and you couldn’t be more on point– whether you start from scratch or you are joining, community is community.