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What gets measured, gets manufactured.

Geno and Libby goofing off.

Today’s headline wisdom is straight from John Moore’s head.

Seems it’s actually pretty easy (and cheap) to manufacturer friends and followers on social media these days.

The other day my friend Steven and I had a silly twitter conversation (yes, I am admitting that out loud) that went like this:

ME: If you have someone who follows you and they have a lot of followers do you tend to follow them back?

Steven (faking interest): What?

I’d just gotten a string of people following me on Twitter that had 20,000+ followers. Who were all these odd people with such massive followings?

So. Steven did an interesting little experiment. He paid five dollars to get 15,000 twitter followers on a site called Fivver.

Been there yet?

Well. If you want more twitter followers or Facebook likes — Fivver is just one of many places you can go these days. Steven signed up for the 15,000 followers deal and in less than 24 hours, there they were. Suddenly he was a social media maven. He went from 500 “real” (I suppose) followers to over 15,000 “make believe” followers.

Overnight.

For five bucks.

Crazy, right?

I’m happy to report Steven’s life didn’t change at all. He’s not dressing or talking differently. Nothing changed. Well, except that those followers are slowly going away.

So, I have to ask. If you have someone who follows you and they have a lot of followers do you tend to follow them back? Why? Are we wired to think more is more?

  • http://brainsonfire.com/ Robbin Phillips

    Agreed!