We explore this people-first mindset in THE PASSION CONVERSATION by reframing how all marketing problems are actually people problems in disguise.
Companies face all sorts of marketing problems. If a business would reframe those issues as people problems, perspective and focus would change dramatically.
Think about it.
A company suffers from sluggish sales growth because not enough people are buying. A business experiences low retention rates because not enough people are buying repeatedly. A brand reeling from poorly conceived products and programs doesnâ€™t have enough people interested.
An organization dealing with low engagement hasnâ€™t been able to make its cause relatable to enough people. A business hurting from unsatisfactory customer service must confront the problem of too many unhappy people.
If every marketing problem is a people problem, then every marketing solution must be people-based. The reasons are obvious:
People buy products and use services.
People make an unknown brand known.
People work together to turn causes into crusades.
People form communities to talk and share.
People fuel the engine of business.
People have the mouths word of mouth refers to.
Marketers wanting to spark and sustain conversations with customers must not lose sight that it’s all about people.